ROI & ROAS
Marketing Calculator
LIVE
INPUTS
Campaign Parameters
Reset
Ad Spend
$
$100
$50k
Cost Per Click (CPC)
$
$0.50
$30
Conversion Rate
%
0.5%
15%
Average Order Value
$
$20
$800
Gross Margin
%
10%
75%
LIVE RESULTS
CLICKS
1,000
from ad spend
LEADS
30
click-to-lead
CUSTOMERS
9
lead-to-close
REVENUE
$1,080
gross sales
ROAS
0.22×
return on ad spend
CAC
$556
cost per customer
GROSS PROFIT
$454
after margin
PAYBACK
13.2
customers to recover CAC
PRESET SCENARIOS
Conservative
Balanced
Aggressive
eCommerce
BREAKEVEN ANALYSIS
Cumulative Gross Profit vs. Ad Spend
Customers needed to break even
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